After his internal memo started circulating online, Shopify CEO Tobias Lütke decided to publish the full version himself on X. In it, he declared that reflexive AI use is now a baseline expectation for everyone at the company.
Employees are expected to treat AI as an extension of their thinking and execution. It should be involved from the earliest stages of any prototype, and teams will need to show that AI can’t solve a problem before opening up new positions. Performance reviews will also begin to include AI usage questions, and AI-related knowledge should be shared with others.
Lütke considers this a defining change in operational approach, where AI is integrated into every step of the product lifecycle.
Read the full memo at Lütke’s X profile.
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