{"id":10930,"date":"2022-03-30T12:08:00","date_gmt":"2022-03-30T10:08:00","guid":{"rendered":"https:\/\/pagepro.co\/blog\/?p=10930"},"modified":"2026-03-06T14:45:03","modified_gmt":"2026-03-06T13:45:03","slug":"optimize-wordpress-performance-2022","status":"publish","type":"post","link":"https:\/\/pagepro.co\/blog\/optimize-wordpress-performance-2022\/","title":{"rendered":"Top 6 Tweaks To Optimize WordPress Performance in 2022"},"content":{"rendered":"\n

Optimize Your WordPress or Lose Your Clients<\/span><\/h3>\n\n\n\n

<\/p>\n\n\n\n

Each extra second your website takes to load causes a 7% conversion loss<\/u><\/a>.<\/strong><\/p>\n\n\n\n

Poorly optimized WordPress site means lower site speed. Lower site speed means worse UX, and that, my dear reader, means conversion loss.<\/strong><\/p>\n\n\n\n

Let’s be real: these days, folks have shorter attention spans than goldfish… and I’m no exception.<\/p>\n\n\n\n

The only thing you can do to keep clients on your page is to, well, speed up your WordPress site. Otherwise, you’re going to lose them to the competition before you can spell lackadaisicalness.<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Why the Performance of Your Website Matters<\/span><\/h3>\n\n\n\n

<\/p>\n\n\n\n

Your website’s speed with its overall structure and UX have a massive impact on how you rank on Google and other search engines.<\/p>\n\n\n\n

Most importantly, however, a poorly-optimized website is far more vulnerable to malicious attacks. That is a real issue if the majority of your sales take place on the internet. You lose customers each time your website is down or fails to respond on time.<\/strong><\/p>\n\n\n\n

WordPress Optimization Is Straightforward<\/span><\/h3>\n\n\n\n

<\/p>\n\n\n\n

Luckily, speed optimization of WordPress sites is not as daunting as you might think.<\/p>\n\n\n\n

In this article, I’m going to give you a couple of hotfixes you can apply to speed up your WordPress site fast.<\/p>\n\n\n\n

If you’re interested in a full ultimate guide<\/strong> on how to get your page to run silky-smooth, you’ll find a free ebook at the end of this article.<\/strong><\/p>\n\n\n\n

What Is WordPress Anyway?<\/h2>\n\n\n\n

WordPress fuels as much as 43.3%<\/u><\/a>, well over one-third, of all internet websites. That means it takes the lion’s share amongst the content management systems, taking a grand total of 64.7%<\/a> of that market.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

WordPress Speed and SEO – Why WordPress Performance Matters<\/h2>\n\n\n\n

There’s one statistic you’re going to come by many times over in this article:<\/p>\n\n\n\n

Each extra second your website takes to load causes a 7% conversion loss<\/u><\/a>.<\/p>\n\n\n\n

If you own a business online, your goal is to get as many clients through the purchase funnel as fast as possible. However, before you can even address a customer, you must address the big filter. Yeah, I’m talking about Google.<\/strong><\/p>\n\n\n\n

Google decides which websites rank high in its search engine. That means Google decides which website is the right one for the client. <\/p>\n\n\n\n

Luckily, we have a pretty good hold on what are its criteria, and one thing is for sure – the algorithm hates slow websites.<\/strong><\/p>\n\n\n\n

If your load time starts to take longer than your competition, it’s a sign that you should get some work done and work on your site’s performance.<\/p>\n\n\n\n

A foolproof way to improve your ranking in any search engine is to get your page speed up.<\/strong><\/p>\n\n\n\n

Let’s not waste time and let’s get your WordPress website going. Fast.<\/p>\n\n\n\n

Performance and Security Issues That Might Be Holding Down Your WordPress Site\u2019s Speed<\/h2>\n\n\n\n
\"\"
An example performance score from https:\/\/pagespeed.web.dev\/<\/figcaption><\/figure>\n\n\n\n

OPTIMIZE YOUR WORDPRESS WEBSITE<\/p>

SCHEDULE A FREE CALL WITH OUR EXPERT. <\/a><\/div><\/div><\/div>\n\n\n\n

Is Your WordPress Hosting Plan Killing Your Website\u2019s Performance?<\/span><\/h3>\n\n\n\n

<\/p>\n\n\n\n

Choosing the right hosting provider will have a massive impact on the page load speed of your website and is probably one of the most important decisions you’re going to make when launching a WordPress site.<\/p>\n\n\n\n

It’s that foundation on which your entire website’s wellbeing is going to rest. Similar to architecture, a weak foundation can lead to a tragic collapse.<\/p>\n\n\n\n

It\u2019s Never Too Late to Swap Hosting Providers<\/h4>\n\n\n\n

Lucky for us, it’s never too late to reconsider your hosting provider and change your hosting plan.<\/p>\n\n\n\n

The truth is, no matter how hard you might try to improve your website\u2019s performance, if your WordPress hosting plan sucks – your website\u2019s speed is going to suck too.<\/p>\n\n\n\n

Hosting is a fundamental part of everything you do when it comes to your website and a perfect place to start when you want to speed up your site.<\/p>\n\n\n\n

All of your online presence is determined by the quality of your hosting plan. If your WordPress page is down 1\/10 of the time someone is trying to reach it, no great its performance is the other 9 times – you\u2019re going to lose clients.<\/strong><\/p>\n\n\n\n

Luckily, you can easily speed up WordPress by simply upgrading your hosting provider.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Don’t Underestimate The Problem<\/h4>\n\n\n\n

Choosing the right hosting service can make you or break you, and it’s often a multiple-year-long commitment.<\/p>\n\n\n\n

A relationship with your hosting provider is the same as any relationship with a real person. If they don’t keep their promises and are slowing you down, it’s probably not what you’re looking for. <\/strong><\/p>\n\n\n\n

When switching your provider you have to have a deep understanding of what you and your clients want. What I can tell you for sure is that your clients want a smooth user experience, where they don’t need even notice slow loading times, or worse, experience downtimes.<\/p>\n\n\n\n

If you know that your hosting service is off and it’s potentially slowing down your website, it might be best to let it go.<\/p>\n\n\n\n

Managed WordPress Hosting<\/h4>\n\n\n\n

There are also services that take care of all the technical stuff on their own, leaving you to manage just the CMS alone. Our top three hosting providers<\/strong> are:<\/p>\n\n\n\n