{"id":11295,"date":"2022-05-27T09:47:00","date_gmt":"2022-05-27T07:47:00","guid":{"rendered":"https:\/\/pagepro.co\/blog\/?p=11295"},"modified":"2024-09-20T15:17:19","modified_gmt":"2024-09-20T13:17:19","slug":"how-to-prioritize-features-during-product-management","status":"publish","type":"post","link":"https:\/\/pagepro.co\/blog\/how-to-prioritize-features-during-product-management\/","title":{"rendered":"How to Prioritize Features During Product Management"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"introduction\">Introduction<\/h2>\n\n\n\n<p>Setting priorities is an inseparable way to reach the set goals, no matter if we\u2019re talking about work or everyday life.&nbsp;But no worries, we won\u2019t play the life coaches here. What we will be talking about is how to <strong>prioritize features during product management<\/strong>, as this is our thing.&nbsp;<\/p>\n\n\n\n<p>Knowing how to prioritize the ideas, features and processes efficiently is the first step in <strong>getting more out of a given time<\/strong> and providing the product that is the answer to your customer\u2019s needs. But it often happens to be a nightmare, even for the experienced product manager.&nbsp;<\/p>\n\n\n\n<p><strong>Why?&nbsp;<\/strong><\/p>\n\n\n\n<p>Sometimes it\u2019s a <strong>huge number of tasks<\/strong>, and it seems impossible to choose those most important for the product development. In other cases, the product managers are <strong>focusing on smart features<\/strong>, instead of those that directly impact the overall goals. Or maybe the desperate need to dive into new features instead of the ones that would have a bigger impact on the product and user experience.&nbsp;<\/p>\n\n\n\n<p>We would be able to go on and on with all the possible reasons, but we will stop here. <\/p>\n\n\n\n<p>And from now on, we will help you understand <strong>how to correctly prioritize tasks, features and other elements in the product management process<\/strong>, so it won\u2019t keep you awake at night anymore.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"462\" src=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/priorities.png\" alt=\"Clear prioritise help to build an effective product\" class=\"wp-image-11311\" srcset=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/priorities.png 1024w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/priorities-300x135.png 300w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/priorities-768x347.png 768w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/priorities-500x226.png 500w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/priorities-324x146.png 324w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-you-should-prioritize-features-during-product-management\">Why you should prioritize features during product management&nbsp;<\/h2>\n\n\n\n<p>The base of the successful product implementation is a <strong>well-defined strategy<\/strong>, that will guide you like a route from point A to B. But only with established priorities, which are sort of road signs you will reach the destination safe and sound.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The prioritization will help you to:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/PRIORITIZATION.png\" alt=\"Prioritization in product management\" class=\"wp-image-11313\" srcset=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/PRIORITIZATION.png 1024w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/PRIORITIZATION-300x170.png 300w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/PRIORITIZATION-768x432.png 768w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/PRIORITIZATION-500x281.png 500w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/PRIORITIZATION-324x182.png 324w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul>\n<li>Tackle the obstacles easier&nbsp;<\/li>\n\n\n\n<li>Focus on the main goal&nbsp;<\/li>\n\n\n\n<li>Save time&nbsp;<\/li>\n\n\n\n<li>Set the framework<\/li>\n\n\n\n<li>Save money&nbsp;<\/li>\n\n\n\n<li>Prevent from getting lost in a high number of tasks&nbsp;<\/li>\n\n\n\n<li>Avoid confusion&nbsp;<\/li>\n\n\n\n<li>Remain on track&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>But how to start? Check the list below &#8211; we\u2019ve chosen the <strong>most effective methodologies of product prioritization<\/strong> (and believe me, we\u2019ve tried many of them before creating that list).&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"prioritization-in-product-management-methodologies\">Prioritization in product management &#8211; methodologies<\/h2>\n\n\n\n<p>First and foremost &#8211; remember, that you can <strong>use different methodologies in different projects<\/strong>. Development processes are so various, that it\u2019s impossible to use the same approach in each of them. More options available make you better at adapting, so let\u2019s dive into those 5 different methodologies:&nbsp;<\/p>\n\n\n\n<ol>\n<li>Kano Model&nbsp;<\/li>\n\n\n\n<li>RICE&nbsp;<\/li>\n\n\n\n<li>ICE<\/li>\n\n\n\n<li>MoSCoW method<\/li>\n\n\n\n<li>Lean Prioritization&nbsp;<\/li>\n<\/ol>\n\n\n\n    \n    <div class=\"c-poll-block\">\n        <div class=\"c-poll-block__icon\">\n            <svg width=\"36\" height=\"36\" viewBox=\"0 0 36 36\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path d=\"M19.125 1.12503C16.3182 1.12098 13.5615 1.86815 11.1408 3.28899C8.72023 4.70983 6.72396 6.75258 5.3592 9.20524C3.99443 11.6579 3.31089 14.4311 3.37953 17.2371C3.44816 20.043 4.26646 22.7795 5.7495 25.1625L1.125 34.875L10.836 30.249C12.907 31.5372 15.2489 32.3268 17.6771 32.5556C20.1052 32.7843 22.5534 32.4461 24.8286 31.5674C27.1037 30.6888 29.1438 29.2938 30.7879 27.4923C32.432 25.6909 33.6353 23.5322 34.3029 21.1864C34.9706 18.8406 35.0843 16.3718 34.6352 13.9746C34.186 11.5774 33.1863 9.31722 31.7148 7.37223C30.2432 5.42723 28.3401 3.85056 26.1554 2.76646C23.9706 1.68236 21.5639 1.12046 19.125 1.12503V1.12503Z\" stroke=\"white\" stroke-width=\"2.25\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n            <path d=\"M19.5 22C19.2033 22 18.9133 22.088 18.6666 22.2528C18.42 22.4176 18.2277 22.6519 18.1142 22.926C18.0006 23.2001 17.9709 23.5017 18.0288 23.7926C18.0867 24.0836 18.2296 24.3509 18.4393 24.5607C18.6491 24.7704 18.9164 24.9133 19.2074 24.9712C19.4983 25.0291 19.7999 24.9994 20.074 24.8858C20.3481 24.7723 20.5824 24.58 20.7472 24.3334C20.912 24.0867 21 23.7967 21 23.5C21 23.1022 20.842 22.7206 20.5607 22.4393C20.2794 22.158 19.8978 22 19.5 22Z\" fill=\"white\"\/>\n            <path d=\"M14.625 14.625C14.625 13.735 14.8889 12.865 15.3834 12.1249C15.8779 11.3849 16.5807 10.8081 17.4029 10.4675C18.2252 10.1269 19.13 10.0378 20.0029 10.2115C20.8758 10.3851 21.6776 10.8137 22.307 11.443C22.9363 12.0724 23.3649 12.8742 23.5385 13.7471C23.7122 14.62 23.6231 15.5248 23.2825 16.3471C22.9419 17.1693 22.3651 17.8721 21.6251 18.3666C20.885 18.8611 20.015 19.125 19.125 19.125\" stroke=\"white\" stroke-width=\"2.25\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n            <\/svg>\n        <\/div>\n        <p class=\"c-poll-block__heading\">Quick poll<\/p>\n        <p class=\"c-poll-block__question\">Have you ever used any of those methodologies? <\/p>\n\n        <form method=\"POST\" action=\"https:\/\/pagepro.co\/blog\/wp-admin\/admin-ajax.php\" class=\"js-poll-form\">\n            <input type=\"hidden\" class=\"js-poll-action\" id=\"action\" name=\"action\" value=\"poll_ajax\">\n            <input type=\"hidden\" class=\"js-poll-id\" id=\"poll_id\" name=\"poll_id\" value=\"11318\">\n            \n            <div class=\"c-poll-block__answer-list js-poll-answers\">\n                 \n                                            <div class=\"c-poll-block__answer\">\n                            <input type=\"button\" name=\"1\" value=\"Kano \" class=\"js-poll-answer \" >\n                        <\/div>\n                                                         \n                                            <div class=\"c-poll-block__answer\">\n                            <input type=\"button\" name=\"2\" value=\"RICE\" class=\"js-poll-answer \" >\n                        <\/div>\n                                                         \n                                            <div class=\"c-poll-block__answer\">\n                            <input type=\"button\" name=\"3\" value=\"ICE\" class=\"js-poll-answer \" >\n                        <\/div>\n                                                         \n                                            <div class=\"c-poll-block__answer\">\n                            <input type=\"button\" name=\"4\" value=\"MoSCoW\" class=\"js-poll-answer \" >\n                        <\/div>\n                                                         \n                                            <div class=\"c-poll-block__answer\">\n                            <input type=\"button\" name=\"5\" value=\"Lean Prioritization\" class=\"js-poll-answer \" >\n                        <\/div>\n                                                                    <\/div>\n            <div class=\"c-poll-block__total-votes\"><span class=\"js-poll-total\">42<\/span> votes<\/div>\n        <\/form>\n    <\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"kano-model\"><span class=\"underline-accent\">Kano Model&nbsp;<\/span><\/h3>\n\n\n\n<p>Kano Model was developed by Japanese professor <a href=\"https:\/\/en.wikipedia.org\/wiki\/Noriaki_Kano\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Noriako Kano<\/a> in 1984. Based on customer needs, it aims to reach the highest customer satisfaction.&nbsp;<\/p>\n\n\n\n<p>The core idea behind the Kano model is the <strong>linear dependence of customer satisfaction and the level of the feature\u2019s functionality<\/strong>. Features can be classified into four categories:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Performance&nbsp;<\/li>\n\n\n\n<li>Must-be<\/li>\n\n\n\n<li>Attractive<\/li>\n\n\n\n<li>Indifferent&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"performance\">Performance&nbsp;<\/h4>\n\n\n\n<p>Also called Linear or One-Dimensional attributes, shown as the proportional relation between functionality and satisfaction. <strong>The growth of features determines the satisfaction level. <\/strong>The simplest example can be the speed of the internet connection. &nbsp;<\/p>\n\n\n\n<p>Of course, it sounds amazing, and in the ideal world, we would deploy only features like that.&nbsp;But we have to remember that not only satisfaction level grows here &#8211; the investment we have to do, too.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"500\" height=\"400\" src=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/performance-features.png\" alt=\"Performance in Kano Method \" class=\"wp-image-11296\" srcset=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/performance-features.png 500w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/performance-features-300x240.png 300w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/performance-features-418x334.png 418w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/performance-features-324x259.png 324w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"must-be\">Must-be&nbsp;<\/h4>\n\n\n\n<p>Also called Basic Expectations &#8211; features, that are expected by customers, and a <strong>product without them is considered as bad or incomplete<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Those solutions are not influencing the satisfaction &#8211; customers just won\u2019t be disappointed.&nbsp;<\/p>\n\n\n\n<p>An example here can be as trivial as this: a car should have wheels. Having them won\u2019t make us happy, but a lack of them would make us furious.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"500\" height=\"400\" src=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/must-be-features.png\" alt=\"Must-be features according to Kano Method \" class=\"wp-image-11297\" srcset=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/must-be-features.png 500w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/must-be-features-300x240.png 300w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/must-be-features-418x334.png 418w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/must-be-features-324x259.png 324w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"attractive\">Attractive&nbsp;<\/h4>\n\n\n\n<p>Those are the features, that are <strong>not expected by the customers, but when present, make them happy<\/strong>. They are also called Exciters or Delighters.&nbsp;<\/p>\n\n\n\n<p>They don\u2019t have to be huge to be in this section. They should make the customer think: \u201chey, that\u2019s nice\u201d.&nbsp;<\/p>\n\n\n\n<p>A good example here can be a cup that has the ideal size for your expresso. You don\u2019t expect the mug to be exactly like this, but when it is, you feel satisfied.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"500\" height=\"400\" src=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/attractive-features.png\" alt=\"Attractive Features in Kano Method \" class=\"wp-image-11298\" srcset=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/attractive-features.png 500w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/attractive-features-300x240.png 300w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/attractive-features-418x334.png 418w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/attractive-features-324x259.png 324w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"indifferent\">Indifferent&nbsp;<\/h4>\n\n\n\n<p>Features that <strong>don\u2019t change anything in the reaction to the product<\/strong> &#8211; no matter how much time and effort we spend on it, the customer\u2019s satisfaction won&#8217;t change a bit.&nbsp;<\/p>\n\n\n\n<p>Early detecting the indifferent features and deleting them from the backlog save us time and money.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/616c797d-c83a-4edb-8a7b-98b1522c91bb.png\" alt=\"Indifferent Features from Kano Method \"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"categories-are-not-static\">Categories are not static<\/h4>\n\n\n\n<p>One thing to remember here, especially if you are working on the second phase of the project or a similar one &#8211; <strong>the features in categories are changing over time.&nbsp;<\/strong><\/p>\n\n\n\n<p>The customer\u2019s feelings about the feature will probably change over time. Think about smart TVs. When they reached the market they were amazing, something totally new that brought much satisfaction to the users. And now, they are so popular, that when you\u2019re buying a TV you assume that it will be a smart one.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-code-mind-cta c-cta-block\" style=\"background-color:#00141F;color:#FFFFFF\"><div class=\"c-cta-block__content\"><p class=\"c-cta-block__title\">Get help in building your product from top developers<\/p><div class=\"c-cta-block__action\"><a href=\"https:\/\/pagepro.co\/consultation.html\" class=\"c-cta-block__button ga-cta ga-cta-consultation theme-bg-3\">SCHEDULE A FREE CALL WITH OUR EXPERT. <\/a><\/div><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"kano-questionnaires\">Kano questionnaires&nbsp;<\/h4>\n\n\n\n<p>As we can see, everything in this methodology is based on customer feedback. So how do product teams gain it? Simply &#8211; by asking the users.<\/p>\n\n\n\n<p>The questionnaire should cover two questions (asked multiple times, same for each feature):<\/p>\n\n\n\n<ul>\n<li><strong>Functional question:<\/strong> How would you feel if you have the feature?&nbsp;<\/li>\n\n\n\n<li><strong>Dysfunctional question:<\/strong> How would you feel if you don\u2019t have the feature?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>They should have some options to choose from, like:&nbsp;<\/p>\n\n\n\n<ul>\n<li>I like it&nbsp;<\/li>\n\n\n\n<li>I expect it&nbsp;<\/li>\n\n\n\n<li>I dislike it<\/li>\n\n\n\n<li>I am neutral&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Once you have all the answers, you can start the prioritization process by <strong>creating evaluating table<\/strong>. Based on the chosen answers, you can decide on which features are the priorities and which you can get rid of.&nbsp;<\/p>\n\n\n\n<p>Once you choose the main features, you can reach the market earlier with the MVP (Minimum Viable Product) and gain the feedback about the real product. <br>Check out our video on How to build the MVP. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.youtube.com\/watch?v=3cTCnopAvQA\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"840\" height=\"471\" src=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2021\/10\/how-to-build-the-mvp.png\" alt=\"Video guide on How to build the MVP for your product\" class=\"wp-image-8551\" srcset=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2021\/10\/how-to-build-the-mvp.png 840w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2021\/10\/how-to-build-the-mvp-300x168.png 300w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2021\/10\/how-to-build-the-mvp-768x431.png 768w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2021\/10\/how-to-build-the-mvp-500x280.png 500w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2021\/10\/how-to-build-the-mvp-324x182.png 324w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"rice\"><span class=\"underline-accent\">RICE<\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.intercom.com\/blog\/rice-simple-prioritization-for-product-managers\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">RICE<\/a> is an acronym for the four factors helpful in creating the product roadmap and evaluating the priorities: Reach, Impact, Confidence and Effort. It is a scoring system that lets you <strong>compare different ideas in a consistent way<\/strong>.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"reach\">Reach&nbsp;<\/h4>\n\n\n\n<p>How many times did you choose to work on the feature you thought was best instead of those that became the most useful in customers&#8217; opinion?&nbsp;<\/p>\n\n\n\n<p>I think all the product managers have been there. But we all know that it\u2019s not the best way to create outstanding products and it&#8217;s rather time-consuming.<\/p>\n\n\n\n<p>We can avoid that by measuring the possible reach. <strong>It&#8217;s the number of people\/events per time period.<\/strong> That might be \u201ccustomers per year\u201d or \u201ctransactions per quarter\u201d.&nbsp;<\/p>\n\n\n\n<p>The most important thing is using measurements from product metrics that are close to reality.<\/p>\n\n\n\n<p>An example can be a new pop-up showing up on your company page. If the average number of users per quarter on your page is 2000, then the assumed reach is 2000.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"impact\">Impact&nbsp;<\/h4>\n\n\n\n<p>This is the <strong>impact of the feature on the individual person<\/strong>. It\u2019s difficult to measure precisely, so it\u2019s on you to set the scale. It can be even as simple as: 3 points &#8211; huge impact; 2 &#8211; big impact; 1 &#8211; medium and 0 &#8211; no impact.&nbsp;<\/p>\n\n\n\n<p>If we stay with our example &#8211; the new pop up on the website, and it presents the outstanding sale, prepared as an eye-catching banner, we can assume that it will have a rather big impact &#8211; the score is 2.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"confidence\">Confidence&nbsp;<\/h4>\n\n\n\n<p>This is a percentage indicator that shows <strong>the level of certainty in your estimates<\/strong>. If you think that the impact will be huge, but you don\u2019t have any data to back them up, this indicator lets you control the decisions.&nbsp;<\/p>\n\n\n\n<p>Here you also should set the multi-choice scale: 100% is \u201chigh confidence\u201d, 80% is \u201cmedium\u201d, 50% is \u201clow confidence\u201d and all below that is \u201cuncertain\u201d.<\/p>\n\n\n\n<p>In our example, we have the data about the number of users from previous period. We\u2019ve tried a similar banner before (and it was very impactful), we can assume it\u2019s 100%.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"effort\">Effort&nbsp;&nbsp;<\/h4>\n\n\n\n<p>This is the only indicator in the RICE methodology, where the factor increase is a bad thing. It\u2019s an <strong>estimated number of \u2018person-months\u2019,<\/strong> so the work that can be done by one person in a month.&nbsp;<\/p>\n\n\n\n<p>In our example, we can assume that the sales team will spend a week on establishing the promotion, a designers team a week on creating and amending the banner and the developers will spend two weeks on deployment. So the score here is 1 person-month.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"results\">Results<\/h4>\n\n\n\n<p>To prioritise the features we have to run the analysis and count the total score for the initial idea. The formula is quite simple:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"728\" height=\"170\" src=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/rice2.png\" alt=\"Formula for RICE methodology \" class=\"wp-image-11315\" srcset=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/rice2.png 728w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/rice2-300x70.png 300w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/rice2-500x117.png 500w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/rice2-324x76.png 324w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/figure>\n\n\n\n<p>In our example it will be:&nbsp;<\/p>\n\n\n\n<p>R &#8211; 2000<\/p>\n\n\n\n<p>I &#8211; 2<\/p>\n\n\n\n<p>C &#8211; 100% &#8211; 1<\/p>\n\n\n\n<p>E &#8211; 1&nbsp;<\/p>\n\n\n\n<p>RICE is (2000*2*1)\/1 = 4000&nbsp;<\/p>\n\n\n\n<p>RICE can be used in <strong>comparing even totally different projects<\/strong>, as it lets you think about the impact of the idea on the customer and the effort of the team. Once the scoring is in place, you can sort the list and re-evaluate the priorities.&nbsp;<\/p>\n\n\n\n<p>RICE methodology also lets you reconsider the project &#8211; is it even worth doing? Maybe spending hours on the idea that will have a rather insignificant impact on the customers (and your earnings) is simply not worth it.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ice\"><span class=\"underline-accent\">ICE<\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.productplan.com\/glossary\/ice-scoring-model\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ICE<\/a> score model is similar to the RICE approach, but the formula is a little simpler.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"728\" height=\"170\" src=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/ince2.png\" alt=\"Score formula for ICE methodology\" class=\"wp-image-11316\" srcset=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/ince2.png 728w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/ince2-300x70.png 300w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/ince2-500x117.png 500w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/ince2-324x76.png 324w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/figure>\n\n\n\n<p>Like in the RICE formula, &#8216;I&#8217; goes for impact and &#8216;C&#8217; for Confidence. But instead of Effort, &#8216;E&#8217; stands for Ease, so easiness of implementation. It is an <strong>estimated effort in combination with required resources<\/strong>.<\/p>\n\n\n\n<p>In this methodology, values are rated on a relative scale of 1-10. You can add the values for those numbers by yourself, just remember to stay consistent.<\/p>\n\n\n\n<p>The key goal of the ICE approach is <strong>getting the job done without spending too much time on the product evaluation<\/strong>. The method is quite simple and doesn&#8217;t require any deep analysis, so it&#8217;s great for urgent or daily tasks prioritization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"moscow\"><span class=\"underline-accent\">MoSCoW<\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/MoSCoW_method\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MoSCoW<\/a> is one of the easiest methodologies for requirement prioritization. It was first announced by Dai Clegg in 1994, and <strong>lets you categorize the features or ideas<\/strong> (or anything you want) into the following categories:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Must-have <\/strong>&#8211; features that are necessary for the product&#8217;s existence, so it will work and look as it should.&nbsp;<\/li>\n\n\n\n<li><strong>Should have<\/strong> &#8211; features with high priority, but not critical to launching. They will be in the second place on your priority list.&nbsp;<\/li>\n\n\n\n<li><strong>Could have<\/strong> &#8211; features that are desirable but not necessary, so the product can be recognized as complete without them.<\/li>\n\n\n\n<li><strong>Won\u2019t have <\/strong>&#8211; features that won\u2019t be implemented in the final version of the product, but can be added in the next releases.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>An example here is the structure of the <a href=\"https:\/\/pagepro.co\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">Contact page<\/a> on your website:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/pagepro.co\/contact.html\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"843\" height=\"745\" src=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/CONTACT.png\" alt=\"\" class=\"wp-image-11324\" srcset=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/CONTACT.png 843w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/CONTACT-300x265.png 300w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/CONTACT-768x679.png 768w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/CONTACT-378x334.png 378w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/CONTACT-324x286.png 324w\" sizes=\"(max-width: 843px) 100vw, 843px\" \/><\/a><\/figure>\n\n\n\n<p>Must have: Address and contact information&nbsp;<\/p>\n\n\n\n<p>Should have: Contact form, so it\u2019s easier to reach you&nbsp;<\/p>\n\n\n\n<p>Could have: Links to your Social Media accounts&nbsp;<\/p>\n\n\n\n<p>Won\u2019t have: Live chat with sales&nbsp;<\/p>\n\n\n\n<p>The MoSCoW approach helps you <strong>rank and classify the features or products to get satisfying results<\/strong>. It is based on your team&#8217;s expertise, so it\u2019s quick and easy to use.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"lean-prioritization\"><span class=\"underline-accent\">Lean Prioritization&nbsp;<\/span><\/h3>\n\n\n\n<p>It\u2019s associated with the classic <a href=\"https:\/\/www.eisenhower.me\/eisenhower-matrix\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Eisenhower matrix<\/a>, but instead of focusing on time and importance, it\u2019s concentrating on <strong>Value vs Effort<\/strong>, which makes it more effective for product management.&nbsp;<\/p>\n\n\n\n<p>To start the evaluation, you have to quantify the value and complexity of each feature or idea.&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Value<\/strong> &#8211; it can include anything you consider as a value, like lead generation, more traffic or more savings.&nbsp;<\/li>\n\n\n\n<li><strong>Effort<\/strong> &#8211; the overall efforts spend on the feature (like time, cost, risks, technical challenges)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Once you evaluate the ideas considering those two attributes, you put them on the right quadrant in the matrix and discuss them with the team.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"quick-wins\">Quick wins<\/h4>\n\n\n\n<p>Ideas that have high value and require low effort are quick wins. You should execute them to win customers easily.\u00a0<\/p>\n\n\n\n<div class=\"c-newsletter-block-acf\">\n    <p class=\"c-newsletter-block-acf__title c-newsletter__header\">\n        EXPERT INSIGHTS, FRICTIONLESSLY DELIVERED!    <\/p>\n    <p class=\"c-newsletter-block-acf__desc c-newsletter__header\">\n        Curated tech news delivered straight to your inbox every month.\r\n    <\/p>\n    <form method=\"post\" class=\"c-newsletter-block-acf__form js-newsletter-form c-newsletter__action\" name=\"newsletter-block-form\">\n        <input name=\"newsletter-email\" id=\"newsletter-email\" type=\"text\" class=\"c-newsletter-block-acf__input js-newsletter-input\" placeholder=\"Company Email\" \/>\n        <input name=\"newsletter-campaign\" id=\"newsletter-campaign\" type=\"hidden\" value=\"\" \/>\n        <div class=\"c-newsletter-block-acf__group\">\n            <input name=\"consent\" id=\"consent\" type=\"checkbox\" class=\"js-newsletter-consent\" \/>\n            <label class=\"c-newsletter-block-acf__label\" for=\"consent\">I accept the <a href=\"https:\/\/pagepro.co\/privacy-policy\">Privacy Policy<\/a> and agree to process my personal data by Pagepro for marketing purposes.<\/label>\n        <\/div>\n        <input type=\"submit\" class=\"c-newsletter-block-acf__button button js-newsletter-sub ga-newsletter-form-content\" value=\"Sign up\" \/>\n        <p class=\"theme-size-1 js-message-valid is-hidden is-invalid\"><\/p>\n    <\/form>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"big-bets\">Big Bets<\/h4>\n\n\n\n<p>Those with high value and requiring high effort, are usually big projects that help achieve strategic goals. They should be executed, but only when you are sure you have all the resources to do this. Maybe it\u2019s worth splitting them into smaller projects?&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"maybes\">Maybes<\/h4>\n\n\n\n<p>The features with low complexity and low value &#8211; they can be done, but are not your priority &#8211; that\u2019s for sure. Consider realization later on.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"time-sinks\">Time sinks<\/h4>\n\n\n\n<p>In the last quadrant, we have ideas that require a high effort but won\u2019t bring value to the business. You can skip them right away and don\u2019t spend any more time or resources here.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"464\" height=\"400\" src=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/lean.png\" alt=\"Lean Prioritization Matrix\" class=\"wp-image-11308\" srcset=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/lean.png 464w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/lean-300x259.png 300w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/lean-387x334.png 387w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/04\/lean-324x279.png 324w\" sizes=\"(max-width: 464px) 100vw, 464px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"summary\">SUMMARY&nbsp;<\/h2>\n\n\n\n<p>Those 5 methodologies are the most popular and can be used in different projects, so your <strong>toolkit should fullfil all your needs now<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Of course, you can join them, especially in the biggest projects. I.e. start the product evaluation within the team with MoSCoW approach to evaluate the initial idea and once you establish the features ask the customers and use the Kano Model.&nbsp;<\/p>\n\n\n\n<p>We know that sometimes a number of tasks can look horrible, but with the right prioritization, <strong>you can limit the losses.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-code-mind-cta c-cta-block\" style=\"background-color:#00141F;color:#FFFFFF\"><div class=\"c-cta-block__content\"><p class=\"c-cta-block__title\">Build your product with top developers<\/p><div class=\"c-cta-block__action\"><a href=\"https:\/\/pagepro.co\/consultation.html\" class=\"c-cta-block__button ga-cta ga-cta-consultation theme-bg-3\">SCHEDULE A FREE CALL WITH OUR EXPERT. <\/a><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"read-more\">READ MORE<\/h2>\n\n\n\n<p><a href=\"https:\/\/pagepro.co\/blog\/what-is-a-software-prototype-and-how-to-build-one\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is a Software Prototype and how to build one?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/pagepro.co\/blog\/how-to-improve-software-development-velocity\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to improve Software Development Velocity?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/pagepro.co\/blog\/project-plan-for-mobile-app-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to build a Project Plan for Mobile App Development?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/pagepro.co\/blog\/software-development-outsourcing\/\">Software Development Outsourcing &#8211; Essentials for Tech Leaders<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you struggle with features prioritization in product management?<br \/>\nCheck out this 5 proven methodologies and start effective product development now!<\/p>\n","protected":false},"author":28,"featured_media":11331,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[660],"tags":[59,576,577],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Prioritize Features During Product Management - Pagepro<\/title>\n<meta name=\"description\" content=\"Wondering how to prioritize features during product management? 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