{"id":5508,"date":"2021-03-03T10:00:00","date_gmt":"2021-03-03T09:00:00","guid":{"rendered":"https:\/\/pagepro.co\/blog\/?p=5508"},"modified":"2026-05-13T13:47:42","modified_gmt":"2026-05-13T11:47:42","slug":"what-is-saleor-ecommerce-platform-introduction","status":"publish","type":"post","link":"https:\/\/pagepro.co\/blog\/what-is-saleor-ecommerce-platform-introduction\/","title":{"rendered":"What is Saleor eCommerce Platform: Introduction"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"introduction\">Introduction<\/h2>\n\n\n\n<p>Owning an online store seems to be a challenge nowadays. The progressing digital transformation and the trend of moving business online accelerated as the world\u2019s situation changed dramatically in the last twelve months. Such a situation also changed the way people do the shopping and raised their expectations.<\/p>\n\n\n\n<p>These two things combined led to a more significant demand for modern solutions in the eCommerce industry. Owners of online stores want their customers to have a better shopping experience delivered faster than ever before with many features simplifying or making the whole buying process more pleasing.<\/p>\n\n\n\n<p>Such solutions include <a href=\"https:\/\/pagepro.co\/blog\/what-is-headless-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">headless eCommerce<\/a> platforms like Saleor. Keep reading to find out answers to questions like:<\/p>\n\n\n\n<ul>\n<li>What is Saleor?<\/li>\n\n\n\n<li>When to use Saleor?<\/li>\n\n\n\n<li>How Saleor help you sell more?<\/li>\n\n\n\n<li>What are the benefits of Saleor as a PWA?<\/li>\n<\/ul>\n\n\n\n<p>More than that, you will have a better understanding of its core functionalities, and you may get inspired by a few Saleor eCommerce stores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-saleor\">What is Saleor?<\/h2>\n\n\n\n<p>Saleor is a headless e-commerce platform for delivering blazingly fast, dynamic and personalised shopping experiences. It enables you to create great-looking online stores which have all the features modern webshop should have. Take advantage of an admin dashboard to manage products, people, and functionalities. You can use Saleor whether you are a small, midsize or enterprise-level retailer with a physical or digital inventory.<\/p>\n\n\n\n<p>If you decide to use Saleor, your webshop will be available as both a <strong>typical online store<\/strong> and as a <strong>PWA application<\/strong>. The latter means that your customers will be able to browse the store offer and <strong>do shopping offline<\/strong> and with no internet connection.&nbsp;<\/p>\n\n\n\n<p>Saleor is an open-source platform written with Python, React, Django and GraphQL. If you need more technical information, just check out their <a href=\"https:\/\/docs.saleor.io\/docs\/developer\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">developer documentation<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"768\" height=\"768\" src=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2021\/02\/python-logo.png\" alt=\"Saleor eCommerce platform is built with Python\" class=\"wp-image-5509\" style=\"width:100px;height:100px\" srcset=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2021\/02\/python-logo.png 768w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2021\/02\/python-logo-300x300.png 300w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2021\/02\/python-logo-150x150.png 150w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2021\/02\/python-logo-334x334.png 334w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2021\/02\/python-logo-324x324.png 324w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"1000\" src=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2020\/11\/react-logo.png\" alt=\"Saleor eCommerce platform is built with React\" class=\"wp-image-4719\" style=\"width:100px;height:100px\" srcset=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2020\/11\/react-logo.png 1000w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2020\/11\/react-logo-300x300.png 300w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2020\/11\/react-logo-150x150.png 150w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2020\/11\/react-logo-768x768.png 768w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2020\/11\/react-logo-334x334.png 334w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2020\/11\/react-logo-324x324.png 324w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"400\" height=\"400\" src=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2021\/02\/django-logo.png\" alt=\"\" class=\"wp-image-5510\" style=\"width:100px;height:100px\" srcset=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2021\/02\/django-logo.png 400w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2021\/02\/django-logo-300x300.png 300w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2021\/02\/django-logo-150x150.png 150w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2021\/02\/django-logo-334x334.png 334w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2021\/02\/django-logo-324x324.png 324w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2021\/02\/graphql-logo.png\" alt=\"\" class=\"wp-image-5511\" style=\"width:100px;height:100px\" srcset=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2021\/02\/graphql-logo.png 1024w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2021\/02\/graphql-logo-300x300.png 300w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2021\/02\/graphql-logo-150x150.png 150w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2021\/02\/graphql-logo-768x768.png 768w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2021\/02\/graphql-logo-334x334.png 334w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2021\/02\/graphql-logo-324x324.png 324w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Saleor offers:<\/p>\n\n\n\n<ul>\n<li><strong>Ability to use your favourite tools<\/strong> \u2013 you can integrate Saleor with favourite tools you already use like CRM, CMS or fulfilment API thanks to GraphQL API.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Front-end freedom<\/strong> \u2013 you can either use the default PWA storefront, JavaScript SDK or build a client from scratch in the language or platform you prefer. In other words, you can decouple the front-end layer from business logic.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Flexible products<\/strong> \u2013 you can set up products as they are and integrate them with accounting and inventory management systems. Some of product configuration options:\n<ul>\n<li><strong>Product bundles<\/strong> (this option will be available in 2021) \u2013 it allows you to sell individual goods or services as mixed and complementary packages<\/li>\n\n\n\n<li><strong>Groups<\/strong> \u2013 this feature will make your online store more intuitive and easier to browse through thanks to grouped products<\/li>\n\n\n\n<li><strong>Configurations<\/strong> \u2013 it doesn\u2019t matter what you sell because Saleor helps you by providing the flexibility of products configuration<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Possibility of going global from the day one<\/strong> \u2013 with Saleor you can sell wherever you want to thanks to:\n<ul>\n<li><strong>Multi-channel\/Multicurrency<\/strong> \u2013 you can create customised sales channels with different currencies, pricing and product availability<\/li>\n\n\n\n<li><strong>Multilanguage<\/strong> \u2013 at the moment Saleor supports more than 30 languages<\/li>\n\n\n\n<li><strong>Multi-warehouse<\/strong> \u2013 possibility to assign particular warehouses to shipping zones allows for automatic calculation of available products depending on local stock levels<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"when-to-use-saleor-ecommerce-platform\">When to use Saleor eCommerce platform?<\/h2>\n\n\n\n<p>As a modern eCommerce platform, Saleor offers various features and functionalities (described later in this article) that help businesses achieve different business goals. However, these goals can be achieved with other eCommerce platforms as well, so the question is: when Saleor exceptionally shines?<\/p>\n\n\n\n<ul>\n<li>When WooCommerce or PrestaShop is no longer enough for you<\/li>\n\n\n\n<li>You are looking for a Magento 1 alternative (note: since June 2020 Magento 1 Open Source is no longer supported)<\/li>\n\n\n\n<li>When Shopify is not sufficient, but you don\u2019t want to pay for Shopify Plus<\/li>\n\n\n\n<li>You have in-house Python and React competences<\/li>\n\n\n\n<li>When you want to build a <a href=\"https:\/\/pagepro.co\/blog\/multi-tenant-ecommerce-platform-in-three-months\/\" target=\"_blank\" rel=\"noreferrer noopener\">multi-tenant platform<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-choose-saleor\">Why choose Saleor?<\/h2>\n\n\n\n<p>All the things mentioned above wouldn\u2019t be possible without a few things Saleor provides to its users. These include:<\/p>\n\n\n\n<ul>\n<li><strong>Blazing speed <\/strong>\u2013 page speed and performance are crucial Google ranking factors and reasons why customers choose (or not) a particular online store. Saleor helps you delight users with a shopping experience that loads in a blink of an eye.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>SEO efficiency<\/strong> \u2013 the front-end layer in Saleor shops is static, and Google favours static pages as they are fast, light and easy to scan for robots.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Accessibility on any device<\/strong> \u2013 your online store will work seamlessly on all devices and screen sizes.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Rich user experience<\/strong> \u2013 having a good offer isn\u2019t good enough, and creating a custom user experience is one of the things that can give you a competitive advantage. Experiment with your design without compromising the page load speed.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Instant changes<\/strong> \u2013 once the developer makes changes, these will be visible to the customers.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Safety<\/strong> \u2013 on the contrary to dynamic pages, static ones (the front-end layer of Saleor\u2019s webshop are static) have no direct connection to the database, dependencies, user data, or other sensitive information. Your customers\u2019 data is safe.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-code-mind-cta c-cta-block\" style=\"background-color:#00141F;color:#FFFFFF\"><div class=\"c-cta-block__content\"><p class=\"c-cta-block__title\">Want to build a customized webshop with Saleor?<\/p><div class=\"c-cta-block__action\"><a href=\"https:\/\/pagepro.co\/contact\" class=\"c-cta-block__button ga-cta ga-cta-consultation theme-bg-3\">Talk to our expert. It&#8217;s free!<\/a><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits-of-saleor-as-a-pwa-application\">Benefits of Saleor as a PWA application<\/h2>\n\n\n\n<p>As already mentioned, a webshop built with Saleor acts as both a typical online store and a PWA application. Now, let\u2019s take a closer look at the latter, but instead of writing down its definition, it\u2019s better to focus on the real benefits it provides.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-red-color has-text-color\" id=\"possibility-to-sell-anywhere-anytime-and-on-any-device\"><span class=\"underline-accent\">Possibility to sell anywhere, anytime, and on any device<\/span><\/h3>\n\n\n\n<ol>\n<li>Design of Saleor\u2019s online stores is 100% responsive and adapts to any device.<\/li>\n\n\n\n<li>Browsing and buying are possible, both online and offline.<\/li>\n\n\n\n<li>Push notifications make it possible to mix online and in-store experiences.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-red-color has-text-color\" id=\"higher-customer-engagement\"><span class=\"underline-accent\">Higher customer engagement<\/span><\/h3>\n\n\n\n<p>Thanks to PWA, your online store will be more effective and engaging for your customers. Just look at the numbers below.<\/p>\n\n\n\n<p>Choosing Saleor results in:<\/p>\n\n\n\n<ul>\n<li>20% lower bounce rates<\/li>\n\n\n\n<li>25% higher page views<\/li>\n\n\n\n<li>80% quicker time to checkout<\/li>\n\n\n\n<li>9% increase in revenue per visit<\/li>\n\n\n\n<li>2.8x greater conversion rate<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-red-color has-text-color\" id=\"lower-development-costs\"><span class=\"underline-accent\">Lower development costs<\/span><\/h3>\n\n\n\n<p>Statistics are merciless \u2013 80% of applications will be uninstalled within a week. So why spend money on something people won\u2019t be using? With Saleor you don\u2019t have to spend money on building a separate mobile application because your online store will work as a PWA application that doesn\u2019t require installation.<\/p>\n\n\n\n<div class=\"c-newsletter-block-acf\">\n    <p class=\"c-newsletter-block-acf__title c-newsletter__header\">\n        EXPERT INSIGHTS, FRICTIONLESSLY DELIVERED!    <\/p>\n    <p class=\"c-newsletter-block-acf__desc c-newsletter__header\">\n        Curated tech news delivered straight to your inbox every month.\r\n    <\/p>\n    <form method=\"post\" class=\"c-newsletter-block-acf__form js-newsletter-form c-newsletter__action\" name=\"newsletter-block-form\">\n        <input name=\"newsletter-email\" id=\"newsletter-email\" type=\"text\" class=\"c-newsletter-block-acf__input js-newsletter-input\" placeholder=\"Company Email\" \/>\n        <input name=\"newsletter-campaign\" id=\"newsletter-campaign\" type=\"hidden\" value=\"\" \/>\n        <div class=\"c-newsletter-block-acf__group\">\n            <input name=\"consent\" id=\"consent\" type=\"checkbox\" class=\"js-newsletter-consent\" \/>\n            <label class=\"c-newsletter-block-acf__label\" for=\"consent\">I accept the <a href=\"https:\/\/pagepro.co\/privacy-policy\">Privacy Policy<\/a> and agree to process my personal data by Pagepro for marketing purposes.<\/label>\n        <\/div>\n        <input type=\"submit\" class=\"c-newsletter-block-acf__button button js-newsletter-sub ga-newsletter-form-content\" value=\"Sign up\" \/>\n        <p class=\"theme-size-1 js-message-valid is-hidden is-invalid\"><\/p>\n    <\/form>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"core-saleor-ecommerce-functionalities\">Core Saleor eCommerce functionalities<\/h2>\n\n\n\n<p>Saleor combines ready-to-use elements and powerful integrations to let you create customised shopping experiences for your customers. These can be built on top of the GraphQL API, which makes everything much easier and faster.<\/p>\n\n\n\n<p>Now, let\u2019s explore Saleor\u2019s core functionalities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-red-color has-text-color\" id=\"saleor-storefront\"><span class=\"underline-accent\">Saleor Storefront<\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"no-front-end-limitations\">No front-end limitations<\/h4>\n\n\n\n<p>There are no limitations of how your store\u2019s front-end can look like \u2013 design and build a Saleor storefront with the technology of your choice.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"sdk\">SDK<\/h4>\n\n\n\n<p>Connecting to the API is effortless.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"total-customisation\">Total customisation<\/h4>\n\n\n\n<p>You can either use a pre-made PWA template or a simple front-end SDK to make your online store look the way you want.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"multi-device-accessibility\">Multi-device accessibility<\/h4>\n\n\n\n<p>Save money on building a separate mobile application as your online store will work well on any device, both as a typical online store and as a PWA application.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"constant-ux-optimisation\">Constant UX optimisation<\/h4>\n\n\n\n<p>Creating user experience (UX) once is not enough \u2013 improve it continuously with A\/B testing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"headless-development\">Headless development<\/h4>\n\n\n\n<p>Work separately on the frontend and backend thanks to decoupling them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-red-color has-text-color\" id=\"powerful-product-configuration\"><span class=\"underline-accent\">Powerful product configuration<\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"flexible-product-types\">Flexible product types<\/h4>\n\n\n\n<p>Your inventory can contain both digital and physical products with multiple variants that are easy to configure.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"unlimited-product-attributes\">Unlimited product attributes<\/h4>\n\n\n\n<p>Sell products of different types that can have different attributes depending on what you need. In other words, Saleor adapts to your inventory \u2013 not the other way around.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"product-bundles-and-collections\">Product bundles and collections<\/h4>\n\n\n\n<p>Create product bundles and collections by grouping similar or complementary products to increase revenue per order.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"seo-optimisation\">SEO optimisation<\/h4>\n\n\n\n<p>Take care of organic traffic by creating SEO-optimised content for products, collections, and categories.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"multi-warehouse-inventory\">Multi-warehouse inventory<\/h4>\n\n\n\n<p>Manage multiple locations seamlessly by tracking stock levels, editing multiple products at once and checking items that aren\u2019t available anymore.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"csv-import-and-export\">CSV import and export<\/h4>\n\n\n\n<p>Saleor makes it possible to import and export any product data to Google and Excel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-red-color has-text-color\" id=\"internationalisation-and-localisation\"><span class=\"underline-accent\">Internationalisation and localisation<\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"multi-language\">Multi-language<\/h4>\n\n\n\n<p>Saleor already offers more than 30 languages.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"translations-module\">Translations module<\/h4>\n\n\n\n<p>Translate dynamic content in the dashboard to create different language versions if you need them.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"localised-data\">Localised data<\/h4>\n\n\n\n<p>Saleor takes advantage of geolocation \u2013 it checks your location and matches it with the location of your customers. This way, you can sell both locally and globally.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"global-support\">Global support<\/h4>\n\n\n\n<p>Whether you are in Europe or the US, Saleor supports you in building better shopping experiences.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"global-taxes\">Global taxes<\/h4>\n\n\n\n<p>Thanks to integrations with Avalara and Vatlayer, tax calculations in major markets are covered.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-red-color has-text-color\" id=\"data-driven-marketing-and-sales\"><span class=\"underline-accent\">Data-driven marketing and sales<\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"tracking-sales-history-and-metrics\">Tracking sales history and metrics<\/h4>\n\n\n\n<p>Track performance by viewing individual or multiple sales numbers in real-time or past time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"experimentation\">Experimentation<\/h4>\n\n\n\n<p>Use data and A\/B tests to optimise your store and its user experience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"upselling-with-machine-learning\">Upselling with machine learning<\/h4>\n\n\n\n<p>Saleor offers machine learning tools to generate more revenue through upselling. It delivers not only a better shopping experience but also a higher average order value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-red-color has-text-color\" id=\"modern-pwa-storefront\"><span class=\"underline-accent\">Modern, PWA storefront<\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"high-performance-and-speed\">High performance and speed<\/h4>\n\n\n\n<p>PWA is the fastest technology that any eCommerce store can use. Forget about Magento load times and buffering once and for all.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"enhanced-seo\">Enhanced SEO<\/h4>\n\n\n\n<p>Take care of SEO by editing all essential aspects of your online store, like URLs, metatags and Open Graph. These are things that are important for higher organic traffic which means new customers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"quick-product-search\">Quick product search<\/h4>\n\n\n\n<p>Integrate your online store with Elasticsearch so your customer can quickly browse through the store.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-red-color has-text-color\" id=\"order-management\"><span class=\"underline-accent\">Order management<\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"shipping-freedom\">Shipping freedom<\/h4>\n\n\n\n<p>Give customers the possibility to choose their favourite carrier or delivery method. You can also set different rates for each option depending on a shopping zone, price, or weight. Tracking info can be added to every item.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"customer-profiles\">Customer profiles<\/h4>\n\n\n\n<p>Get a bigger picture of your customer base by creating individual profiles for each customer.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"solve-different-issues-easily\">Solve different issues easily<\/h4>\n\n\n\n<p>If there are some problems with inventory or customer service, you can try to solve them by creating dummy or actual orders.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"refunds-and-returns\">Refunds and returns<\/h4>\n\n\n\n<p>Manage refunds and returns easily in one place on the order fulfilment page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-red-color has-text-color\" id=\"cart-and-checkout\"><span class=\"underline-accent\">Cart and checkout<\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"payment-integration\">Payment integration<\/h4>\n\n\n\n<p>Use global providers like Paypal, Braintree or Stripe to collect payments.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"sales-and-vouchers\">Sales and vouchers<\/h4>\n\n\n\n<p>Increase conversion rate by creating sales and vouchers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"abandoned-checkouts\">Abandoned checkouts<\/h4>\n\n\n\n<p>Remind customers about abandoned carts as the Saleor online store saves such information.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"customise-carts-and-checkouts\">Customise carts and checkouts<\/h4>\n\n\n\n<p>Modify the checkout process according to your needs and data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-red-color has-text-color\" id=\"back-office\"><span class=\"underline-accent\">Back office<\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"staff-management\">Staff management<\/h4>\n\n\n\n<p>Invite staff members and assign privileges and roles to them.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"authentication-keys\">Authentication keys<\/h4>\n\n\n\n<p>Make it possible to log in through Google and Facebook to prevent unwanted access to the admin dashboard. Use authentication keys for that.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"gdpr-compliance\">GDPR compliance<\/h4>\n\n\n\n<p>Make your store comply with GDPR or other laws to make sure your customers feel safe about their personal data.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"google-analytics-integration\">Google Analytics integration<\/h4>\n\n\n\n<p>Measure and analyse traffic to your online store thanks to Google Analytics so you can check who your customers are and how they behave.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"manage-your-pages\">Manage your pages<\/h4>\n\n\n\n<p>Adding new content like articles or additional pages is easy as pie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"examples-of-saleor-ecommerce-shops\">Examples of Saleor eCommerce shops<\/h2>\n\n\n\n<p><a href=\"https:\/\/roomlab.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Roomlab<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"568\" src=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/03\/Roomlab-1024x568.png\" alt=\"screenshot of a roomlab saleor ecommerce  main page\" class=\"wp-image-10805\" srcset=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/03\/Roomlab-1024x568.png 1024w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/03\/Roomlab-300x166.png 300w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/03\/Roomlab-768x426.png 768w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/03\/Roomlab-1536x852.png 1536w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/03\/Roomlab-2048x1136.png 2048w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/03\/Roomlab-500x277.png 500w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/03\/Roomlab-324x180.png 324w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.patchplants.com\/gb\/en\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Patch<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"514\" src=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/03\/Patch-1024x514.png\" alt=\"screenshot of a patch saleor ecommerce main page\" class=\"wp-image-10806\" srcset=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/03\/Patch-1024x514.png 1024w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/03\/Patch-300x151.png 300w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/03\/Patch-768x385.png 768w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/03\/Patch-1536x771.png 1536w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/03\/Patch-500x251.png 500w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/03\/Patch-324x163.png 324w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/03\/Patch.png 1694w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Results:<\/strong><\/p>\n\n\n\n<ul>\n<li>Sales increase consistently at 30% per month<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.prettygreen.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Pretty Green<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"538\" src=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/03\/Pretty-Green-1024x538.png\" alt=\"screenshot of a pretty green saleor ecommerce main page\" class=\"wp-image-10807\" srcset=\"https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/03\/Pretty-Green-1024x538.png 1024w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/03\/Pretty-Green-300x158.png 300w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/03\/Pretty-Green-768x404.png 768w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/03\/Pretty-Green-1536x807.png 1536w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/03\/Pretty-Green-2048x1076.png 2048w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/03\/Pretty-Green-500x263.png 500w, https:\/\/pagepro.co\/blog\/wp-content\/uploads\/2022\/03\/Pretty-Green-324x170.png 324w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Results:<\/strong><\/p>\n\n\n\n<ul>\n<li>+1% improvement in eCommerce conversion<\/li>\n\n\n\n<li>+5.55% improvement in average order value<\/li>\n\n\n\n<li>+6,25% improvement in product recommendation clicks<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-code-mind-cta c-cta-block\" style=\"background-color:#00141F;color:#FFFFFF\"><div class=\"c-cta-block__content\"><p class=\"c-cta-block__title\">Not sure if Saleor is good for you?<\/p><div class=\"c-cta-block__action\"><a href=\"https:\/\/pagepro.co\/contact\" class=\"c-cta-block__button ga-cta ga-cta-consultation theme-bg-3\">Ask our expert. It&#8217;s free!<\/a><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you want to build or rebuild a webshop, you should consider Saleor eCommerce platform, and this blog post will introduce you to it.<\/p>\n","protected":false},"author":1,"featured_media":6627,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[318],"tags":[408,351],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Saleor eCommerce Platform: Introduction - Pagepro<\/title>\n<meta name=\"description\" content=\"If you want to build a webshop, consider using Saleor eCommerce platform. 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