For many Marketing Teams a website is considered the most important marketing tool in achieving strategy goals and results.
But quite often, to work effectively, Marketing Managers need the help of web developers, as they lack the skills needed to edit, or rebuild the website.
But if only I could get a penny each time I hear a CTO telling:
“I know you want to update the content structure on our website, but all developers are too busy now. Try next month.”
“We need to focus on the product now, not the website.”
“I don’t feel that Website stuff is that important now. Work on something else.”
“Sorry but that’s not the priority for the dev team right now. Come up with something else, you are the Marketing Guy.”
And my favorite:
“We don’t need this. Good product will sell itself.”
And what Marketing Managers often do is they really ask for changes next month (yet end up with the same “come back next month”), or they really go and work on something else, instead of focusing on the most important customer stream - The Website.
CEOs and CTOs want quick results with the least amount of effort, and yet they totally ignore the fact that the product actually will never “sell itself”, without (at least) a decent communication strategy, which nowadays starts from the website.
Marketing Managers desperately search for new channels, and ways to attract customers and bring any results at all, yet often it makes them feel only more frustrated, hopeless, and left on their own.
Website is like a communication MVP. It needs constant feedback from the market to get better. In fact, it’s never an “end product” and it also needs “bug fixes” in order to attract more people and generate sales.
Website is not a standalone, once-done-works perfect thing anymore.
Technology is enabling us to edit and adapt to changes on demand and be flexible enough to deliver true value to our customers, as this is exactly what they are looking for.
Not the product. The Value.
As one of our clients said:
“Every minute I'm not doing marketing on my website, is the minute I lose business”.
So, what to do when Marketing needs changes, and CTOs need their people to work on the product?
Can we still keep them both happy?
Well, Plek did!