JUST IN CASE ESTATES
How to cut development work by 500 hours with a deep discovery phase
Objective
TECHNICAL DISCOVERY PHASE
In-depth discovery phase to create the most effective project plan
MVP DEVELOPMENT
Building the MVP as a starting point for discussion with potential business partners
About The Client
Just in Case Estates focus on empowering individuals and families to create their living legacy. They aim to unify the process of creating estate plans around the US, as the requirements are quite different in every state.
Just in Case Estates has a mission to make the estate planning process easy and accessible to anyone. They decided to create a questionnaire that allows the customers to get the custom document accordingly to the requirement of the State they live in. For now, they provide 3 different plans: Pet Estate Plan, Last Will & Testament, Revocable Living Trust. However, they have plans to expand the offer broadly.
Challenge
The customer just started a new business that aimed to unify and automate the process of estate management. Their main challenges were:
To turn the idea into a product with limited time and budget
To find reliable partners and investors
To reach the audience around the US
To build an easy and accessible process of creating estate plans
To automate the process and provide individual offers
When the customer was looking for a highly specialized React agency, he didn’t have a detailed plan on how to execute the idea. He only knew that he wanted to build an app in React, based on the created data models, without any further details.
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Solution
We decided to start with the discovery phase, where we were analysing the whole project, and working on the detailed execution plan. Since the customer didn’t have a strict plan for the business, we wanted to run the discovery phase to:
clarify the business goals
INVESTIGATE THE APP FUNCTIONALITY
DEFINE THE SCOPE OF WORK
SUGGEST THE BEST TECH STACK
PREPARE THE PROJECT PLAN
Discovery phase helped us understand the scope of the project. We knew that the customer wanted to reach the market as soon as possible to show up the real product rather than just talking about it. Considering the budget and limited time we decided to start the project with the MVP and develop the project further once the customer gathers all the feedback. We split the project into two phases:
Phase 1: Building the MVP to get the feedback from potential partners and users
Phase 2: Deploying the product based on the feedback gathered
Since we knew that the customer want to reach the potential partners and audience with the real product, we decided to deliver a tool executing the main features, enabling the payments and presenting that with a user-friendly website.
By choosing to reach the market with the MVP, our customer could answer the questions that every startup has to confront:
Will the customer choose your product above the others?
Will the product interest potential partners?
Will you be ready to build and maintain the full product with the given time and resources?
Does the product fully supports the company’s goals?
Development
We decided to go with a combination of a code and no-code solution in the MVP, which let us cut developers working hours by 500 hours and cut the development cost in half.
What’s more, the tool enables the customer to put the changes and amendments on the questionnaire whenever he wants. That was very important, as the questionnaire is the crucial feature of the project and the customer didn’t have to wait for the developers to improve the experience.
Scope of work
Creating MVP app
Create a website
Rigorous testing
Launching the website and MVP
Key features (deployed in MVP)
Quiz Experience (including subsequently editing answers to a quiz)
Landing Page Builder
Blog
Payment Gateway Integration (Stripe)
SERIVCES PROVIDED
Tech Stack Recommendation
React Development
CMS Implementation
Web App Development
After Release Support
AREA | TECHNOLOGY | DESCRIPTION | WHY THIS TECH? |
FRONTEND | NEXT.JS | Next.JS is the most powerful React framework for building performant, SEO-friendly, and easy to customize user interfaces. | Next.js is the easiest way to get server-side rendering required for this kind of project as you want the website to be indexed by Google and have high positions. |
UI | STORYBOOK | Storybook is a static components library that allows separate user interface work with programming work containing app logic, data and integrations. | Using components library helps to shorten time to market as instead of creating each element from scratch, we simply mix and match the existing components. |
CONTENT MANAGEMENT | SANITY | Sanity Headless CMS provides an easy to use interface for managing articles & pages. | Sanity CMS allows you to work on the content collaboratively & customise things you want. A big advantage of this CMS is that it provides a preview of all changes. |
BACKEND | NODE.JS | Node.js is an open-source, cross-platform, back-end JavaScript runtime environment. | Node.js is based on JavaScript, thanks to that it’ll be easier to keep & manage the code base of the developed app -> you will need the help of a JavaScript developer only instead of having 2 separate developers. |
HOSTING AND DEPLOYMENT | AWS | AWS offers reliable, scalable, and inexpensive cloud computing services. | As we’re going to use Amazon Cognito for Authorization and AWS Lambda for contact form support, it’ll be more efficient to stay with AWS for hosting & deployment. |
NO CODE SOLUTION | TYPEFORM | Typeform is a web-based builder for online forms and surveys, that makes collecting information comfortable | We chose Typeform to let the customer make changes in the questionnaire easy and anytime he needs. Typeform provides easy integration with the most popular marketing tools, what was really important for the customer. |
NO CODE SOLUTION | STRIPE | Stripe is a unified platform that provides easy payments integration into online products. | Stripe is the best way to integrate payments into online products. They offer tools for every tech stack and provide the highest level of security. |
Results
The MVP was built to engage potential partners and early adopters. It let the customer:
Reevaluate the project and decide if all the first planned features are needed in the final product
Structure the whole experience; especially the questionnaire, which is the main feature
Make changes and amendments in the questionnaires quickly, without developer’s engagement, thanks to no-code tool
Get more focused on the options that really work
48%
LOWER BUDGET
490+
DEV HOURS SAVED
52%
SHORTER TIME TO MARKET
45+
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Apart from their technical skill and proficiency, which I really appreciate, Pagepro is very honest. Having a partner that we can trust and get to know has been critically important for us, especially since we’re working with a remote team. I trust them, and I’m very confident about their work, so I would highly recommend them.
Luke Skarzynski
Co-founder, Just in Case Estates
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