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Custom CMS Development Services
We design and build custom CMS solutions for growing, content-heavy websites that have outgrown off-the-shelf platforms.
Our focus is on scalable CMS architecture, SEO safety, and content workflows that support long-term growth
Build your app with a custom CMS
Tell us about your challenges, and let's accelerate your growth together!
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When your CMS becomes your bottleneck
As content and teams scale, many CMS platforms stop keeping up. Publishing slows down, editors depend on developers, and content models no longer match real business needs.
Performance and SEO become harder to control, while rebuilding the website feels risky. At this stage, the problem isn’t the content or the strategy.
It’s the CMS architecture that no longer supports growth.
Custom CMS
Development Services
We build custom CMS platforms designed around how your teams actually work today and how your content needs to scale tomorrow.
Custom CMS development services
As content and teams grow, many CMS platforms become hard to work with. Publishing slows down, content structures no longer reflect reality, and even small changes feel risky.
We replace legacy CMS and WordPress setups with systems built around real content models, clear editorial control, and SEO-safe foundations. Typical outcomes include faster publishing, fewer developer dependencies, and a CMS that supports growth instead of blocking it.
CMS replacement for scaling teams
As content and teams grow, many CMS platforms become difficult to work with. Publishing requires developer support, content structures no longer fit real needs, and small changes feel risky.
We replace existing CMS setups with systems designed around how teams work today, making content easier to manage, update, and scale while keeping SEO and performance stable.
CMS architecture for content-heavy platforms
Content-heavy websites need more than page templates. We design CMS architectures based on structured content types, relationships, and reuse across sections, markets, or brands.
This allows teams to scale content production, maintain consistency, and introduce new content formats without rebuilding the CMS each time requirements change.
Headless CMS implementation
Modern platforms often require flexibility in how content is delivered and displayed. We implement headless CMS setups that separate content management from the frontend while keeping editorial workflows and governance intact.
This makes future redesigns, performance improvements, and frontend changes possible without disrupting content operations.
Create a scalable content platform
Start Your Project With Content Platform Specialists
What a custom CMS solves for growing teams
A custom CMS becomes relevant when standard platforms start limiting how teams publish, scale, and protect their content. Instead of adding more plugins or workarounds, a custom CMS addresses the underlying problems in how content, teams, and systems interact.
Content structure that scales with growth
Flat page-based setups break down as content grows. A custom CMS uses structured content models that make content easier to reuse, update, and expand across sections, markets, and brands without duplication.
SEO control built into the CMS
When content changes depend on developers, publishing slows down. A custom CMS gives marketing teams direct control while keeping safeguards in place to prevent errors and inconsistencies.
Performance that holds up at scale
As content volume increases, many CMS setups become slower. A custom CMS is designed to work with performance-focused frontend architectures, helping maintain speed and Core Web Vitals over time.
Successful Projects
Built by Our Developers
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Toolbox
Front-end development for web app MVP with React for insurance company
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Lyngen North
Jamstack Development for Extraordinary Hotel at the Edge of the World.
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Green Custard
Building Super-fast Jamstack Website for Advanced Partner of AWS.
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Amplience
Front-end development for CMS Documentation in Docusaurus.
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Kiwi Storage
Building a Highly-Performant Jamstack Website for Storage Solution Provider
Get a Quick Snapshot of Your Migration ROI
How we approach custom CMS projects
Custom CMS projects fail when the focus is on tools instead of problems. Our approach is designed to reduce risk, protect SEO, and create a CMS that supports long-term growth rather than short-term delivery.
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We start with the real constraints
Every project begins with understanding what is currently blocking growth. This includes content structure limitations, publishing workflows, SEO risks, performance issues, and dependencies between marketing and engineering teams.
The goal is to solve the right problem before any architecture decisions are made.
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We design for scale, not just launch
CMS architecture is designed around future content volume, team growth, and expansion into new markets or brands. Content models, workflows, and permissions are planned so the platform remains stable as requirements evolve.
This prevents the need for repeated rebuilds as the business grows.
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We treat SEO and performance as core requirements
SEO and performance are built into the CMS from the start. URL structures, metadata control, internal linking, and rendering strategy are designed early to avoid traffic loss and performance regressions during or after launch.
This reduces risk during replatforming and future changes.
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We deliver in a controlled, transparent way
Projects are delivered in clear stages with defined validation points. Content, workflows, and critical pages are reviewed before launch to ensure nothing breaks under real usage.
This gives teams confidence in the platform before it goes live.
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We plan for long-term ownership
The CMS is built so internal teams can operate and evolve it without constant developer involvement. Documentation, handover, and clear governance ensure the platform remains usable and maintainable after delivery.
Audit your system, reveal the risks, plan your savings.
Check your legacy system migration cost
How Sanity CMS
Improves Your Content Strategy
Partner with us to take full advantage of Sanity CMS, a headless powerhouse that scales with your business. Our expert development and years of experience promise tailored solutions for enterprises, publishers, and fast-growing brands that transform your business.
Headless Control for Content Freedom
Get total control over your content with Sanity’s API-driven architecture. Publish across different channels and help your marketing teams launch campaigns 40% faster.
Live Collaboration for Instant Updates
Improve teamwork with Sanity’s real-time editing and live previews. Cut content approval cycles by up to 35% and ensure consistent, on-brand messaging across markets.
Structured and Cost Efficient Content
Reuse content with Sanity’s structured model, lowering management costs by 30%. Tailored workflows and localization setups help your content stay future-proof and up to date with new trends or devices.
Scalable Systems for Global Growth
Our Sanity implementations are built to scale, supporting SMBs to Fortune 500s with 99.9% uptime. Integrated with your CRM, ERP, or custom APIs, this CMS grows with your business.
Why Choose
Pagepro?
We aim to provide a seamless experience and ensure the entire development process is frictionless. We prioritise clear communication and careful project management to deliver results that meet all your expectations.
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Specialized Expertise in Sanity and React
We focus deeply on Sanity CMS, React, and Next.js, ensuring fast, secure, and scalable solutions tailored to your business.
Confirmed by the seniority of our developers.
Fair and Transparent Billing
Pay only for high-quality, value-delivered work. We follow the Frictionless Development model to optimize time and costs.
Confirmed by a 4.9 Clutch Score.
Reliable Development Standards
Enjoy robust, maintainable code aligned with industry best practices.
Confirmed by Client Retention Rate equal 92%.
Tech-Driven Strategic Partnership
CTO-level collaboration ensures your technical strategy aligns with business outcomes, every step of the way.
Confirmed by 90 NPS.
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Pagepro was excellent from a project management perspective, thanks to their budget flexibility and timely adherence to our deadlines.
Apart from their technical skill and proficiency, which I really appreciate, Pagepro is very honest. Having a partner that we can trust and get to know has been critically important for us, especially since we’re working with a remote team. I trust them, and I’m very confident about their work, so I would highly recommend them.
Pagepro exhibited strong execution. They understood our technical goals and our desired performance metric. They were also very detail-oriented, and helped us achieve the KPIs we set for the project, including a lighter website, increased speed, and better SEO ranking.
"The best thing about working with Pagepro is that you guys are always learning, you always taking time to do professional development and (...) you bring back to the table things that make sense to our project"
Adam Harvey, CEO Proofed
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Pagepro in Numbers
179
Projects Done
12
Years in Business
4.9/5
Clutch.co Rate
40
Team Members
92%
Client Retention Ratio
Custom CMS and Content Platform Solutions FAQ
What is a Custom CMS and Structured Content Platform?
A custom CMS (Content Management System) is a tailored solution designed to fit the specific publishing workflows, content structure, and technical requirements of your business. Unlike other platforms, it’s built to match the way your team works.
Structured content platforms go a step further. Instead of treating content as static pages, they organize it as modular, reusable pieces that can be distributed across websites, mobile apps, emails, and more. Combined with headless CMS tools like Sanity, these platforms offer flexibility for developers and ease of use for content teams.
Are Custom CMS Platforms the Future of Content Management?
Yes, especially for teams that care about speed and content reuse. Traditional CMSs often struggle to keep up with multichannel publishing, real-time updates, collaboration, and performance.
Custom CMS platforms solve these problems. They separate content from design, making it easier to evolve your frontend without rewriting your backend. They support structured content that can be reused across multiple platforms. And because they're built on modern tools, they scale effortlessly with your business.
What Skills Are Needed to Build a Custom CMS?
Developers building custom CMS and content platforms should be fluent in JavaScript (especially React or Next.js), comfortable with headless CMS tools like Sanity, Contentful, or Strapi, and experienced in working with APIs and structured data.
At Pagepro, our team uses tools like:
React.js
Next.js
Sanity
Node.js
This tech stack allows us to create highly flexible content systems that are easy to scale and maintain.
How Long Does It Take to Build a Custom CMS or Content Platform?
It depends on your requirements. A lightweight marketing site with structured content might take 1–2 months. A more complex content platform with localization, roles, and integrations can take 4–6 months or longer.
Timelines vary based on the scope, team size, and level of customization. Working with an agency like Pagepro gives you access to a full delivery team, so you move faster than with freelancers working solo.
How Do I Choose the Right CMS Development Partner?
Look for a team with proven experience in:
Headless CMSs like Sanity, Contentful, or Strapi
Frontend frameworks like React and Next.js
Designing structured content models and editorial workflows
A strong agency will help you design a system that improves publishing speed, supports collaboration, and scales with your product. Check their case studies, developer blogs, and client reviews, and be sure they understand your team’s workflow before starting.
What’s the Difference Between Static Sites and Structured Content Platforms?
Static sites are built with pre-generated HTML pages. They’re fast and reliable, but not ideal when content needs to change frequently or be reused across multiple channels.
Structured content platforms are more flexible. They treat content as data, not pages, so the same piece of content can be reused on your homepage, a mobile app, or even a chatbot. It’s a more sustainable and scalable way to manage content in modern digital products.
What Makes Structured Content Platforms Perform Well?
They’re designed to be fast. Pages are often pre-rendered, hosted on CDNs, and optimized for delivery. Meanwhile, structured data models make it easier to deliver only what’s needed.
With the right frontend setup (like Next.js), you get fast load times, SEO-friendly markup, and dynamic content.
Do You Offer Ongoing Support?",
Yes. We provide ongoing support for the platforms we build, and we can also take over existing CMS setups. Our support covers:
Post-launch help for your marketing and product teams
Maintenance and optimization
SLA-based technical support, content model changes, and on-demand fixes
What is the Cost to Build a Custom CMS?
Costs depend on scope and complexity. Simple content systems start at around £10,000–£20,000, while enterprise-level platforms with integrations and localization can range from £30,000–£80,000+. We provide transparent, fixed-price estimates after a technical discovery phase.
Can CMS Development Services Support SEO?
Absolutely. Modern CMS setups support dynamic meta tags, sitemaps, canonical URLs, and Schema.org data. Combined with fast rendering via Next.js, this ensures strong Core Web Vitals and better visibility in search results.
What’s Involved in Migrating to a New CMS?
Migration involves exporting existing data, cleaning and restructuring it into a new schema, and integrating it with a modern CMS like Sanity or Contentful. Pagepro handles data mapping, redirects, testing, and SEO preservation throughout the process.
Is a Custom CMS Suitable for Small Businesses?
Yes. A custom CMS can be tailored to any scale. Small businesses benefit from having a lightweight, efficient platform that’s easy to update, integrates with marketing tools, and scales as the business grows.
How Often Should a CMS Be Updated?
A CMS should be reviewed every 6–12 months for security, performance, and compatibility updates. Regular maintenance ensures continued speed, stability, and integration with evolving technologies and APIs.
HAVE A PROJECT?
LET’S TALK ABOUT IT!
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Tell us more about your project
Please provide detailed information about your challenge, and our tech team will promptly review your submission. Expect to hear from us within 24 hours with tailored next steps and insights based on your request.
Book a Meeting With Our CEO
Upon receiving your form, we typically recommend a briefing meeting with our CEO to explore the specifics of your project. Schedule your meeting now to kickstart a tailored approach.
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Chris Lojniewski
CEO & CGO